More and more necessary items in life are updated and iterated at a faster pace, gradually expanding to the spiritual level. Take plush toys for example, I believe that many people’s home without cartoon pillow, cushion and so on, at the same time, it is also one of the most important childhood playmates as a child, so it can be said to be a necessity of life. However, there are few shops dedicated to the sale of plush toys on the street. They are usually randomly stacked in a corner of a gift shop or a booth in a children’s playground.
Such an environment is also difficult for plush toys to leave a deep impression, not to mention the use of plush toys as decoration in many stores, which makes people feel just an accessory product in the store, without its own characteristics, let alone creative. Naturally, such stuffed animals don’t have much value.
So, how on earth can make plush toys play the greatest value, so that people have a new understanding of it?
First, culture becomes the foundation of the plush toy industry
We also mentioned above, plush toys for children is very important, and the adults is not so strong dependence, probably because children are more likely to give their emotional sustenance in plush toys, especially the introverted child, is it easy to plush toys as their friends, plush toys will also bring their biggest sense of security. Adults, on the other hand, are more mature and generally less likely to place complex emotions on an immovable plush toy.
If you want plush toys to give full play to their value, it is necessary to mobilize the feelings of adults, which has to say corporate mascots! Nowadays, in order to promote business, many businesses have launched their own corporate mascots, which are actually cartoon images of their enterprises. Many enterprises like the result of giving the corporate culture to the physical dolls to spread. In the form of mascot, plush toys not only spread corporate culture, but also maximize their own value (after all, corporate culture is priceless). The most important thing is to attract the feelings of adults, so that people have a more specific understanding of corporate culture image.
Second, animation-themed plush toys are a pattern of industry development
For plush toy manufacturers, mascot customization is for enterprises, and for specific consumers, it is the debut of animation theme plush toys!
No matter what industry, once made into a theme form, will give a person a professional feeling, and plush toys are the same. If you want to make your products popular with consumers, you can also use the form of theme. For example, relying on animation IP is a very good example. Especially the continuous serialization of animation works, plush toys will continue to inject new vitality. On the other hand, plush toys are also an important medium for animation and fans to contact. Therefore, good animation-themed plush toys and animation-themed works are a win-win outcome.
For the plush toy industry, with the help of animation theme, on the one hand, it can improve people’s attention to plush products, on the other hand, it can also improve the grade of plush products in people’s mind. Cartoon works give plush toys deep connotation and emotion, children will love the plush toys based on the characters after watching the cartoon, and a large number of adults who love cute culture will also pay for it. Also with the above mentioned corporate mascot has the same wonderful.
Post time: May-24-2022