1. The stage where only good quality products can win.
At the very beginning, plush toys were in a market, but the supply was insufficient. At this time, many plush toys were still in a state of poor quality and not very beautiful appearance, because at this time, domestic Most of the factories with production level are doing OEM processing for Japan, South Korea, Europe and the United States. There are not many factories with strong domestic sales, and the toys on the market are only made by factories with average craftsmanship. At this time, there were some factories that began to pay attention to the domestic market. They paid more attention to quality. With the increasing demand for healthy plush toys, these high-quality plush toys formed a clear distinction between these toys being sold on the market. Contrast, began to sell well.
2. Products with good quality and beautiful appearance win the stage.
When high quality has become a basic condition, everyone's requirements for toys have become good quality and beautiful appearance. At this time, as more and more factories began to pay attention to the domestic market, many products with good quality and fashionable styles emerged on the market. Some powerful factories developed particularly good products, but they were imitated by many factories. At this time, some excellent factories and enterprises began to pay attention to brands and copyrights, and the industry entered the era of brand originality.
3. The brand with good quality, beautiful appearance and high cost performance wins the stage.
When high quality and beautiful appearance become the norm, cost-effective brand toys are the most popular.
4. Good quality, beautiful appearance, high cost performance, the most important thing is that there must be a story behind it, there must be cultural support, it must be able to move people's hearts, positive energy, and products that bring warmth and love can survive.
This is why people in the industry say that products are becoming more and more difficult to sell. This is the reason why products with ugly appearance but strong popularity and stories are selling very well.
Why can Disney toys sell so expensive, because every image of it is deeply rooted in the hearts of the people, and it is precisely because of the support of stories and emotions that every image is so touching and can bring good feelings to children. value.
This is also the original intention of our Jimmy toys, why do we need emotion, because emotion is the ultimate destination of people.
Post time: Apr-13-2022