The young group in the new era has become a new consumer force, and plush toys have more ways to play with their preferences in IP applications. Whether it is the re-creation of classic IP or the current popular “Internet Red” image IP, it can help plush toys successfully attract the attention of young consumers and bring premium to the product itself.
The data of Tmall’s platform in the first half of this year shows that the sales of plush fabric art products increased by 3.7% year on year, and the sales volume increased by 7.8% year on year. Behind the increase of both quantity and price, the authorized IP has played an important role.
Cartoon animation IP has always been the key IP type used by plush toy manufacturers, accounting for a large proportion in IP authorized plush toys. On the basis of classic cartoon animation IP, toy manufacturers carry out secondary design, which can make them present unique style or play method, improve the interest of products, and attract the attention of young groups.
1. Disney banana series plush figurines pendants: social implication
The prototype of this banana series plush doll pendant is derived from three classic cartoon characters: Disney Stitch, Chicharito and Goofy. Its innovative design lies in the combination of cartoon image and banana, which means “making friends” and is suitable for the social scene loved by young people.
In addition, each cartoon image has different shapes and play methods. For example, Stitch wears red glasses, leans on bananas, and Goofy figures can be taken out of banana coats, giving young people who like personalization more freedom to play.
2. Ogier x Disney strawberry bear: add strawberry flavor to “capture” the girl’s heart
Although strawberry bear is the negative image in Disney’s Toy Story, the innovative design of plush texture with cream strawberry flavor has made its image green and tender, giving players multiple sensory enjoyment of vision, touch and taste, which is especially popular with young female consumers. Once launched, strawberry bear has become a hot item on various e-commerce platforms.
3. Changyi x Peppa Pig I love China Series: cater to “China-Chic” and arouse emotional resonance
After Peppa Pig became popular in China, various derivatives emerged one after another. This “Chinese style” Peppa Pig plush toy highly restores the cartoon image in the animation. By adding Chinese elements to the clothing patterns, it caters to the current “China-Chic” trend and easily causes emotional resonance among young people.
4. Haoqile Hugkis x Leyitong plush doll blind box, bringing a new experience of fun
LOONEY TUNES is one of the early cartoon series launched by Warner. It has many characters, and its style tends to bring joy to the audience. It is a classic childhood memory of many people. The new product of Haoqile HUGKIS Leyitong adopts the most popular blind box playing method at present. It adopts confidential packaging and built-in ID card. The doll is made of crystal super soft fabric, which is soft and elastic overall. Each doll is equipped with a magnetic base, which is easy to display, making the traditional plush toys become popular.
Post time: Oct-19-2022