For enterprises that want to build brands and shape brand image, we will think of increasing visibility and packaging Internet celebrities. However, with the improvement of people’s living standards and the progress of ideas, plush toys have penetrated into our lives. Therefore, many companies now have their own corporate image or plush toys, and they will also make them into plush mascots to increase visibility and spread culture. Therefore, in recent years, plush toy customization has been particularly popular.
Plush toys that represent brands are also called the second logo of the brand. Compared with rigid logos, fun plush toys are easier to remember, especially for the new generation of young people and children born in the 1990s and 2000s. In the era of reading pictures, competition starts with vision. Users can’t see you, so there is no recognition! Vision creates desire value, and brands also create desire value. The first principle of a brand is cognition, and vision is the first means to strengthen cognition. A characteristic plush toy can bring users a “stunning” first sight, and then fall in love with it.
Visualization, establish emotional connection.
The world-renowned business guru Waller said, “If the name and logo are your face, making people remember you, then the doll is your hands, allowing you to hold others tightly, to have emotions and relationships with people.” In addition, the new generation of consumers pay more attention to personalized needs and spiritual pleasure. The personification of plush toys makes users feel close to the relevant brands, and then establishes an emotional connection with inner trust, love, and affinity;
Brand differentiation.
Plush toys have become a trend and a way of brand differentiation. Companies or brands use toys to create selling points and attract users. Plush toys are a kind of dolls that everyone loves. They look naive and make people feel close. Such toys, as representatives of the company and various images, make customers like them more and are more willing to get close to them, which is also more beneficial for companies to expand their customers.
High recognition.
Recognition means having characteristics, which is like an actor. Either he or she is very good-looking or looks distinctive, otherwise it is difficult for the audience to remember him/her. The same is true for toys. Too popular images will make people unmemorable. Therefore, creative forms are used in design to catch the customer’s attention, and the mascot’s recognition is strengthened through innovative shapes, simple and bright colors.
Brand mascots are a spiritual symbol, a value concept, and the core embodiment of excellent quality. The process of cultivating and creating a brand is also a process of continuous innovation. Only when the brand has the power of innovation and a three-dimensional image, and customers can really feel the existence of the mascot, and the mascot can convey the company’s cultural concept, can it be invincible in the fierce competition, and then consolidate the original brand assets, and participate in the competition at multiple levels, angles, and fields.
From abstract to concrete, from culture to products, from technology to art, from classic to transcendence!
Jimmy toys & gifts focuses on plush toy customization and is a domestic source manufacturer integrating design, production, and wholesale. With a professional design team, it goes deep into the customer base and understands the real needs of customers, aiming to provide customers with high-level, professional, and personalized customization services.
Post time: Apr-17-2025